What is meant by the term culture? In what way can measuring attitudes about the following help to differentiate between cultures: centralized or decentralized decision making, safety or risk, individual or group rewards, high or low organizational loyalty, cooperation or competition? Use these attitudes to compare the United States, Germany, and
Japan. Based on your comparisons, what conclusions can you draw regarding the impact of culture on behavior?
SOLUTION
Culture is acquired knowledge that people use to interpret experience and generate social behavior. This knowledge forms values, creates attitudes, and influences behavior. Culture can be differentiated by the attitudes displayed or performed in various subcultures within a country. These attitudes are: