1. Is there evidence, in this video about Sheryl Connelly that strategic entrepreneurship exists at Ford?
2. Does Sheryl Connelly set the stage for corporate entrepreneurship?
3. What entrepreneurial opportunities do you see ahead for Ford?
SOLUTION
1.
o Text: Strategic entrepreneurship is taking entrepreneurial actions using a strategic perspective. In this process, the firm tries to find opportunities in its external environment that it can try to exploit through innovation.
o Sheryl Connelly: The fact that Connelly is monitoring current trends in order to ensure Ford is successful in future markets by offering customers desirable innovation is an example of Ford taking strategic entrepreneurial action.
2.
o Text: Corporate entrepreneurship is the use or application of entrepreneurship within an established firm.
o Sheryl Connelly: Yes; Connelly recognizes that the automotive market is ever-changing and is taking active steps to ensure Ford is delivering innovative new products that will be in demand in a future market.
3.
o Text: Entrepreneurial opportunities are conditions in which new goods or services can satisfy a need in the market.
o Sheryl Connelly: Because current trends such as Gen Z’s entry into the car-buying market, an increase in obesity and a population that generally lives longer than any other in history will take precedence in the car market of the future, Ford has a myriad of opportunities to innovate exciting new products that will satisfy customers’ needs.